Let the
Games Begin!
Client: MelitaAgency: Visual Trends & Co. Ltd
LET THE GAMES BEGIN! This was the call to action for MELITA’s sports offering. In order to push this home, a series of bespoke compositions were created, each one depicting a different sport.
The aim behind it was to create a campaign that would promote this content with a ‘heroic’ tone of voice. With the use of multiple images I created various compositions that portrayed the athletes in a heroic way.
The main challenges that I encountered were the isolation of the athletes and the colour correcting of the athletes to make the composition as seamless as possible.