Paramount Cafe & Bistro
2020 brought unprecedented challenges to the hospitality industry. With COVID-19 changing how people dined, PARAMOUNT CAFE & BISTRO responded with a series of activations designed to keep customers engaged and revenue moving.
From promotions and the government’s 2020 food voucher scheme to driving orders through third-party delivery platforms, each initiative was given its own visual identity through bespoke social media illustrations.
The drive to increase home-delivery orders was supported both through social media and external signage on Paramount’s street-facing windows. Its unique location in the heart of Paola provided an opportunity to maximise visibility, ensuring the delivery offering remained front and centre even when footfall was limited.